Brand Visibility Report

Northwind · 19 Oct 2026 · 100 answers

Mention, recommendation, and citation rates for Northwind, with Harbor and Keel on the same 100 answers.

Live audits emphasize Website Audit and the Fix Pack; mention rates need multi-model tracking (Coming).

Mention Rate

42%

42 of 100 answers name Northwind

Recommendation Rate

28%

28 of 100 answers recommend Northwind

Citation Rate

19%

19 of 100 answers cite northwind.example

Competitor Gap

−12%

Harbor 30% minus Northwind 42%

Brand vs. competitors

Northwind
Harbor
Keel

Grok

Gemini

Perplexity

Mention rate by assistant, out of 25 answers each. Grok: Northwind 56%, Harbor 32%, Keel 24%. Gemini: Northwind 32%, Harbor 40%, Keel 28%. Perplexity: Northwind 80%, Harbor 48%, Keel 44%.

Top insights

Northwind is named in 42 of 100 answers. Harbor is named in 30. Harbor's mention rate minus Northwind's is −12%.
On Gemini, Harbor is named in 10 of 25 answers and Northwind in 8 of 25.
28 answers recommend Northwind. 16 of those cite northwind.example, and 3 more answers cite the domain without recommending it.

Recommended actions

Rewrite the Harbor comparison so Northwind leads. On Gemini, Harbor is named in 10 of 25 answers and Northwind in 8 of 25. The comparison page opens with Harbor.
Add a 40-word summary on the studio page. northwind.example/studio is cited in 5 answers and has no 40-word summary.
Link the homepage-sentence guide from the homepage. The guide is cited in 3 answers and is not in the homepage nav.